Harley-Davidson Sparks Boycott Call for Going ‘Totally Woke’ With DEI Policies

Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the iconic motorcycle maker.

Robby Starbuck, who has more than half a million followers on X, accused the Wisconsin-based company of having “gone totally woke” by hosting an LGBTQ+ boot camp at its offices, sponsoring Pride events and subjecting white employees to DEI indoctrination.

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He also said that the company “celebrated” its legal department “taking a woke 21-day racial equity and literacy challenge” which promoted controversial works such as the “1619 Project” as well as a book titled “Black Panthers and White Lies.”

The challenge also included work by Ibram X. Kendi, the Boston University academic whose books have promoted the concept of “antiracism.”

“I don’t think the values at corporate reflect the values of nearly any Harley-Davidson bikers,” Starbuck said.

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